Feedback of Halo Dry Dog Food?

Has anyone fed their dog Halo Dry Dog Food.....any feedback? I have a 2.5 year old Coton de Tulear and he's eaten Royal Canin for as long as I've had him but I'm looking for something more wholesome and ideally, cruelty free. Halo seems to fit what I'm looking for but wanted feedback from other loving dog owners